April 14, 2021  •  Claudia  •  No Comment  •  Articles, Commercials, Interviews, L'Oreal Paris

The name Viola Davis is synonymous with incomparable talent, wisdom that can’t be measured, and of course, great skin. So it’s only right that the star is the latest face of beauty brand powerhouse, L’Oréal, joining its long list of celebrity ambassadors that are declaring “you’re worth it.”

ESSENCE was able to (virtually) sit down with the award-winning television and movie star for a moving conversation about beauty, aging, liberation, and how she’s raising her daughter to know her self-worth from a young age.

The brand L’Oréal is so synonymous with such wonderful memories. What’s your favorite memory with the brand?
VIOLA DAVIS
: All I know is I know that I was in my twenties, and I just remember being startled looking at the television and it saying “You’re worth it.” I remember it startling me, you know? There’s certain words that when they’re put together, they startle you, and they startled me, especially as a beauty campaign. Back in the day there was like all these beauty campaigns and I remember looking at those women going, “Oh, they’re beautiful or whatever,” but it was L’ Oreal and that whole affirmation of you’re worth it, that literally startled me. I attributed high cheekbones, youth, hair, and fitness to beauty, I never realized that how God made you is worth it. That was the first aha moment.

And you’re a part of the latest campaign for the Age Perfect Midnight Serum, can you tell us what’s so great about the formula?
DAVIS:
 I love everything. I love its light richness, I love the packaging, I love how it feels as soon as you put it on your skin. It radiates, there’s no dullness and it adds a brightness to my complexion. I love that my skin looks smoother and it doesn’t feel like there’s there’s anything in there that’s going to cause your skin to break out. There’s no parabens, there’s no mineral oil, there’s none of that. I’ve been telling people, I use it every day and I gave one to my husband because we were using one bottle together and he came to me and said, “I want my own.” He’s been getting so many.

Read the full interview/article in our press library.






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